ICBC’s RMB outstanding loan towards cultural tourism has approached RMB 90 billion as at the end of June 2016, which was quadrupled in four years and became an important growth point of ICBC’s credit business. ICBC now has the largest loan balance in cultural tourism industry among Chinese peers.

ICBC has stepped up support to the cultural tourism industry in recent years by integrating "culture + finance" to drive the growth of the industry and the upgrading of cultural tourism consumption. At the supply end of product and service in cultural tourism, ICBC has helped outstanding cultural tourism enterprises to launch quality products through investment banking, debt financing tools, leasing and asset securitization, among others. In Shandong Province alone, ICBC has supported various famous projects such as The Three Memorial Edifices of Confucius in Qufu, Qingzhou ancient city, Taierzhuang, Kunhe tourism and Yimeng Mountain, and provided full-suite financial services such as loans, bond underwriting, investment banking advisory and financial lease to over a hundred cultural tourism enterprises such as OCT Group, Guangdong Chimelong Group Co., Ltd. and Beijing Tourism Group.

In addition, by leveraging the advantage in internet finance innovation, ICBC has been establishing an “internet + cultural consumption + finance” service system to help realize “point-to-point” connection with quality tourism enterprises. By logging onto ICBC Mall, consumers may order and purchase local travel services from over 100 quality tourism enterprises in Hainan, Yunnan, Guangdong and Guangxi Province.