On July 25, ICBC officially launched the new personal internet banking to provide customers with all-round, diversified online financial services. After the upgrade, customers may view all financial products without logging on to the new personal internet banking.

According to an official with ICBC, following the new mobile banking last November, the Bank has completed a comprehensive upgrading of its ICBC Mobile brand., which now has more than 200 million customers.

According to the official, the new personal internet banking is smarter, more beneficial, more open and more secure. In terms of smart service, the new version highlights smart and personalized online finance service experience. For example, "Financial Calendar" uses big data mining technology to analyze customers' personalized behavior and life trajectory while recording and displaying customers’ financial behaviors in the form of timeline, providing customers with dedicated financial management services. In addition, through a series of custom settings, financial services are integrated with smart reminders in everyday life. "Internet Banking Purse" and "Asset View" present an intuitive and clear view of customer’ accounts and investment information in a graphical manner.

In terms of benefits, ICBC charges no fee for any domestic RMB transfer via mobile banking or domestic internet banking transfer below RMB 5,000 to reduce customers’ cost. ICBC Link also launches a variety of useful functions and featured services including mobile phone top-up, air ticket, hotel, entertainment and Thursday privilege. It is also seamlessly connected to ICBC Mall, providing customers with extensive scenarios and various exclusive benefits.

In terms of openness, the new personal internet banking has a brand new e-commerce interface design, featuring open business, open customers, and open platform. Financial peers may share the platform resources by connecting ICBC Link, and participate in the building of application scenario across the platform, creating an all-win financial ecosystem through open management.

Security wise, by highlighting security for large-amount transactions and convenience for small-amount transactions, ICBC provides general USB shields and ICBC e-payment for customers to choose. For large-amount transactions, customers may use general USB shields on personal internet banking or mobile banking, and ICBC e-payment for small-amount transactions in quick payment.